Unveiling nature’s greatest treasure from the Arctic Lake

 

 

The Polaris Ice Diamond

^{SINGAPORE, 25 November 2009 – It is the season for loads of cheers again! This Christmas, Soo Kee Jewellery is proud to bring you one of nature’s greatest treasures from the magnificent arctic lake – the Polaris Ice Diamond.}

 

 ^{While most think that diamonds come only from South Africa and Belgium, diamonds that are recovered from the arctic lake are highly desirable and sought-after for its purity, beauty and brilliance. Created billions of years ago, the Polaris Ice Diamond possesses a spectacular inner fire and sparkle, heralding a world-class reputation with top-notch quality.}

 

Polaris Ice Diamonds are exceptionally precious as they are mined under extreme conditions deep beneath the magnificent Arctic Lake, Lac de Gras. Miners have to endure the intense coldness all year round of up to -60^{oC in winter. Access to the Polaris Ice Diamonds mine in the remote wilderness is only made possible by aircrafts and a specially constructed private ice road that is opened for a limited period each winter only.}

^{The Polaris Ice Diamond will soon be available in all Soo Kee Jewellery showrooms exclusively from mid December.In celebration of this festive season, a 6.6-metre tall Polaris Ice Christmas Tree, inspired by the crown, is specially designed for you and your loved ones to take pictures with at Bugis Junction from 25 November 2009 to 4 January 2010!}

About Soo Kee Jewellery

A company of the Soo Kee Group, Soo Kee Jewellery is the contemporary home-grown jeweller that believes in celebrating life’s intimate relationships and most significant moments with precious and beautiful jewellery.

To Soo Kee, diamonds are the perfect marriage of the art of man and the art of nature, evident through the brand’s commitment to secure the world’s finest diamonds. This has led to Soo Kee Jewellery being awarded the exclusive distributorship of the patented Brilliant Rose® diamonds in Singapore and Malaysia.

Equipped with a forward-looking team of jewellery designers, Soo Kee Jewellery constantly pursues unique, creative and exquisite designs that symbolise a passion for life, love and artistry.

Soo Kee Jewellery upholds a firm philosophy of realizing dreams by presenting meticulously crafted and exquisite diamond jewellery. Browsing for diamonds is a pleasant experience amidst wood-panelled boutique décor which is luxurious yet cosy, and accompanied by unobtrusive, friendly and professional customer service.